Work Experience

Skills

Search & Visibility: Answer Engine Optimization (AEO), AI Overviews, ChatGPT, Claude, Gemini & Perplexity Optimization, SEO

Paid Media: Google, Meta, Microsoft, LinkedIn, Spotify, Reddit, Nextdoor, Programmatic

Analytics & Tracking: GTM Tagging & Tracking, Looker Studio, CM360, Competitive Analysis & Reporting

Email Marketing & CRM: Campaign Management, Journeys & Workflows, HubSpot, Salesforce

Web & Development: HTML, CSS, PHP, SQL, JavaScript, WordPress, Shopify, BigCommerce, Wix

Tools & Productivity: Excel, Google Sheets, Microsoft Office, Project Management

Media Manager: Paid Media & Email Marketing | October 2021 - Present

RogerWest Creative & Code, Tampa FL

Manage millions annually in paid media for national brands from pacing budget to tagging/tracking and reporting. Varied Client Portfolio: healthcare, e-commerce, cloud computing, B2B SaaS, technology, restaurant, video animation, and hospitality.
Understand and achieve any client’s value proposition, brand positioning, and revenue goals.
Boosted a client’s ROAS from 2.7x to 12.5x by launching a Performance Max Shopping campaign, replacing their outdated Smart Shopping setup. Implemented location-based advertising for another client, driving a 7x ROAS increase through a spend-optimized system.
Manage email campaigns and develop journeys/workflows in Salesforce, HubSpot, and Marigold.
Responsible for some front-end web edits, implementing SEO strategies, and creating new landing pages. Experience in different CMS systems.

Web Developer and Reporting Specialist

Jay’s Code & Design, Largo FL

Bachelor of Science, Computer Science

Rasmussen University, New Port Richey, FL

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