WORK Experience

Media Manager: Paid Media & Email Marketing | October 2021 - Present

RogerWest Creative & Code, Tampa FL

• Manage millions annually in paid media for national brands from pacing budget to tagging/tracking and reporting. Varied Client Portfolio: healthcare, e-commerce, cloud computing, B2B SaaS, technology, restaurant, video animation, and hospitality. 

• Understand and achieve any client’s value proposition, brand positioning, and revenue goals. 

• Boosted a client’s ROAS from 2.7x to 12.5x by launching a Performance Max Shopping campaign, replacing their outdated Smart Shopping setup. Implemented location-based advertising for another client, driving a 7x ROAS increase through a spend-optimized system.

• Manage email campaigns and develop journeys/workflows in Salesforce, HubSpot, and Marigold.

• Responsible for some front-end web edits, implementing SEO strategies, and creating new landing pages. Experience in different CMS systems.

Flood Insurance Agent/IT Support | December 2020 – October 2021

Neptune Flood, St. Petersburg, FL

• Customer agent support

• IT Support

Web Developer and Reporting Specialist | March 2020 – October 2021

Jay’s Code & Design, Largo FL

• Full-stack web programming for medium-sized companies

• Paid media campaigns and reporting.

Property Claims Examiner | October 2018 – March 2020

HC Insurance, Tampa, FL

• Collaborated with anti-fraud organizations to resolve claims and directed investigations by adjusters in the field.

Catastrophic Team Manager & Claims Adjuster | December 2016 – October 2018

UPC Insurance, St. Petersburg, FL

• Lead a team of 29 Claims Adjusters; Large-scale money handling.

Assistant Store Manager | June 2014 – December 2016

Pet Supermarket, Largo, FL